As you begin designing a new website for your company, you’ll have a lot of choices to make. A quality website includes unique content, SEO, calls to action, consistent branding, a clear and concise menu hierarchy, and easy-to-find contact information. Your website gives you the opportunity to connect with your target audience and make sure they know that they can trust your company over your competitors. What web pages does your new website really need to have in order to accomplish all of this? Keep reading to find out.
Homepage
Your homepage should give a concise, simple overview of your company, including what your primary products and services are, your mission and goals, and what sets you apart from the competition. Your homepage should provide clear calls to action and specific instructions for how visitors can take the next step with your company. It should also contain a website menu that directs visitors to other areas of the site where they can get more detailed information about your company and its products and services.
About Us Page
Your ‘About Us’ page gives you a chance to provide more information about your company’s history, purpose, and vision. You want to demonstrate your value and market yourself as the ideal choice in your industry. You can also create a deeper and more meaningful connection with your visitors and inspire them to take action. Your ‘About Us’ page can also introduce your team, staff, or leadership team so that visitors can put faces to job titles and know who to contact for further information.
Contact Page
Your contact page should be simple, straightforward, and uncluttered. You want to provide easy to follow instructions for your visitors so they know what their next step should be. Provide your physical address, email addresses, phone numbers, house of operation, and an online contact form or newsletter signup form. If your business has multiple locations, you might want to add location-specific contact pages for each branch.
Services or Products Pages
You should have a general services or products page that outlines basic information about everything you offer. You should also have specific services or products pages that provide more detailed information and that allow your visitors to determine if you are a good match for their needs.
Landing Pages
Landing pages are pages that connect to specific marketing campaigns. When you link to these pages in your marketing campaigns, you can track the success of the campaign more easily. You can also use landing pages to advertise specific products and services to targeted audiences and advertise special deals, sales, and promotions.
If you don’t know where to begin when designing a new website for your company, our team at MTC can help. We are web design and web development experts with years of experience. We can build your website from the ground up, or help you embark on a website redesign. We also specialize in digital marketing, IT consulting services, and IT and network security. Call us today or contact us online to get started.