A new website or website redesign can help you establish brand recognition, attract new customers, and generate leads. But how can you make sure your website design is functional and attractive? The elements of your web design should encourage visitors to stay on your site longer and make it easy to find the information they need. Here are some tips for choosing the right colors and fonts for your new website.
The Most Important Factors to Consider When Choosing Fonts and Colors
Before you begin, you should consider these important factors:
- Your company branding.
- Your target audience.
- The goals of your website redesign or web design.
- The tone and vibe you want your website to have.
- The standards in your industry.
- Your location and market.
- The web design of your competitors.
Understanding the Role of Color and Font in Branding
The fonts and colors you use on your website will affect the readability of your content and influence how long visitors stay on your page. Using multiple different fonts, confusing or complicated fonts, multiple different colors for fonts and backgrounds, and competing colors and patterns can make your website hard to read. Your visitors won’t stay on the page long because it will be hard to find what they need. They may then turn to your competitors for products and services instead. Choosing a cohesive color palette and easy-to-read font can establish and enhance your company branding and increase brand awareness. Your website will also be easier to navigate and understand.
Choosing Your Website Color Scheme
The color scheme or color palette of your website should include three to five colors. The colors you choose should enhance brand awareness and evoke an emotional response from website visitors. Consider the message you want to convey with your color scheme and how the colors you choose will affect the mood of your visitors and the readability of your website. Choosing a palette with contrasting colors will give you more opportunities to create readable and pleasing content and logos. After choosing your colors, test their appearance across multiple devices, including mobile devices. The best color schemes use a combination of bold colors and pastels with a range of analogous or complementary colors.
Choosing Your Font
The font you use for your website should also enhance readability and comprehension and contribute to your branding. You should avoid using complicated or elaborate fonts as they are harder to read and will result in a busy, messy looking website. You should also avoid using multiple different fonts and instead keep your font consistent across your website and other marketing materials. It’s best to choose font families that are clean, simple, and easy to read.
Ready to learn more about the basics of web design and digital marketing? Our team of experts at MTC can help. We excel at helping business owners improve their branding, web design, and marketing strategies. Call us today or contact us online to get started.