Most business owners have a general understanding of Search Engine Optimization, or SEO. They understand that SEO is the use of specific keywords and geographic tags in advertising, content creation, and marketing in order to improve a website’s ranking on search engine results pages. They also understand that the higher their company ranks on those search engine results pages, the more likely it is that their target customers will see their link and click on it.
But you need a much deeper understanding of SEO to keep up with changing trends in the industry and see significant returns on your efforts. This SEO crash course will help you better understand what SEO is, which strategies are most effective in your industry and market, how to keep up with changes in SEO, and why your business isn’t ranking well in search engine results.
Why You Should Care About SEO
SEO strategies can improve your website’s ranking in search engine results. When consumers search for certain keywords on Google, they want to find information fast. They are typically looking for products and services in their area, or ones that are easy to obtain online. When you improve your SEO, your company’s website, social media profiles, or Google Business Profile may show up on the first page of results. This means that consumers are more likely to click on your links over your competitors’.
What Factors Influence SEO?
The two main factors that influence your company’s SEO strategy are:
- On-page factors – On-page SEO is the implementation of SEO strategies on your website. This includes internal linking, website optimization, meta titles and meta tags, image descriptions, and content creation.
- Off-page factors – Off-page SEO is SEO that is implemented behind the scenes. You don’t have as much control over off-page factors like backlinks and social media mentions.
Determining Why Your Website Isn’t Ranking on SERPs
So, why isn’t your website ranking very high on search engine results pages (SERPs)? There could be a few reasons:
- Content on your website is low-quality, recycled, outdated, or poorly written
- Content on your website is AI-generated
- Your website isn’t optimized for mobile or has slow page load times, indexing problems, broken links, or rendering problems
- You’re not using any SEO on your site, you’re using it incorrectly
- You aren’t following Google’s Webmaster guidelines
Simple Ways to Improve Your SEO
The first step to improving your SEO is understanding where you’re going wrong. The easiest ways to see a big improvement in your SERP rankings is to:
- Research and use target keywords
- Be aware of how your competition is using SEO strategies
- Optimize your website and make it more accessible
- Create engaging, unique content and update it regularly
Ready to improve your company’s SEO strategies and increase your SERP rankings? Our team at MTC can help. We’re digital marketing experts who offer highly personalized services that can help you increase your reach and generate more leads. We specialize in digital marketing strategy development, website development, and IT consulting services. Call us today or contact us online to get started.