Your website is the first place potential customers will go when researching your products and services. Your web design should make it easy for visitors to find the answers they are looking for and determine what their next step should be to establish a relationship with your company. The right web design can evoke trust, build brand awareness, and establish you as a leader in your industry. A poorly designed website will make your company seem amateurish and may lead visitors to your competitor. So, how can you tell when your website needs a redesign? Here are five common signs.
It is Outdated and Unsophisticated
The art of web design has evolved a lot in the past 10 years. Older websites are immediately recognizable by their outdated or unsophisticated design and clunky navigation. Your website is one of the best ways to market and represent your company, and it should be modern, clean, and align with the standards of your industry.
It’s Not Optimized for Mobile Users
Most consumers now use mobile devices to look up information and surf the web. Your website needs to be optimized for use on smartphones, tablets, and other mobile devices. If it isn’t, it won’t load properly, headlines and content will be cut off, graphics and logos won’t load, and links won’t work. This will frustrate visitors and they will end up going to a competitor’s site instead.
Poor User Experience
User experience refers to how easy your website is to use and navigate by the average visitor. Your website’s user experience is affected by its speed or page load times, the font and colors on your site, the menu navigation, the content and information available, and the calls to action you use. If a visitor can’t quickly find answers to their questions or the information they need or they don’t know what to do to get in touch with you, they won’t feel like establishing a relationship with your company.
Compromised Website Security
If you are selling products or services through your website or collecting customer information, your website needs to be secure. If customers encounter a security error when trying to visit your site, they will not see your company as trustworthy or reputable. If you don’t have proper website security, your customers will not feel comfortable providing credit card or contact information to you.
High Bounce Rates and Low Conversion Rates
Your bounce rates and conversion rates let you know how well you are reaching your target audience. If you have a low conversion rate or a high bounce rate, you aren’t connecting with your customers.
At MTC, we can help you undergo a website redesign that will increase your reach, drive traffic to your site, establish you as a leader in your industry, and result in more leads and conversions. Our specialists have years of experience designing websites for companies of all sizes in all industries. Call us today or contact us online to get started.